THE BUY LOCAL DIRECTORY!

Macadamia Services Management (MSM) is brought to you by a founder, Cobus Kok, whose life is steeped in South Africa’s macadamia story. From as early as 1974, the family farm planted macadamias as a pioneering venture when the industry was virtually non-existent in the country.

Cobus’s father Louis drafted the SAMAC Constitution and assisted two very influential pioneers, Prof Kas Holtzhausen and Philip Lee, in founding the association. Cobus himself has more than 25 years of experience in the production, processing, and marketing of macadamias. During this time, he became acutely aware of what was needed for the macadamia industry to establish its long-term prosperity and has now redirected the family business towards providing these solutions through MSM.

In the past 5 years, many underlying weaknesses in how the production and marketing of macadamias is structured were brought to the surface. Built to address these, MSM’s global trading platform and accompanying support services provide a timely pathway to prosperity through securing reliability in supply.